It’s time to strip away the misconceptions! Print marketing has gotten a bad rap over the years, with people overlooking it for digital media. However, it's a potent tool that’s begging to be leveraged for your business's success. Let’s debunk five print marketing myths that have been clouding the truth.
Myth 1: Print Marketing Is a Relic
Outdated? Far from it! Print marketing is a dynamic player in today’s marketing landscape as the antidote to digital noise. It connects your brand with your audience on a physical level, engaging multiple senses and creating a lasting impression. According to recent studies, a staggering 80 percent of consumers hold print ads in high regard when making a purchasing decision. Gen Z and younger adults have even said it’s easier to read printed material than digital ads. Adding print materials to your marketing plan helps increase your brand recognition and stay on your customer’s minds longer.
Myth 2: Print Marketing Harms Mother Nature
Printing consumes wood, but it's not as environmentally destructive as it's often portrayed. The pulp and paper industry contributes to only 0.6% of total U.S. greenhouse gas emissions. The most recycled materials in the U.S.? Paper and paperboard. They help curb the release of greenhouse gases. And did you know, a single paper can be recycled up to 7 times before the fibers wear out. There are several ways to reduce your carbon footprint and work towards your ESG goals when working on a print project. Our team at C2 Imaging can help you navigate the many paper options.
Myth 3: Print Marketing Results Are as Elusive as Bigfoot
Who says you can't track print marketing's effectiveness? With the right strategies, you can monitor how your print marketing maneuvers are paying off. Consider these strategies for tracking a campaign’s ROI:
- Create a unique promotional offer with a code for use at checkout, enabling you to measure the conversion rate of the campaign.
- Integrate a QR code into your print materials, offering a seamless and hassle-free experience for users to engage with your brand via their phones.
- Keep a close watch on your website analytics post-rollout of a print campaign to identify and correlate any surges in user activity with your amplified brand visibility.
- Incorporate a persuasive call-to-action in your print materials, guiding
consumers on the next steps to take once they've engaged with your brand.
Myth 4: Print Marketing Burns a Hole in the Pocket
Think print marketing breaks the bank? Think again. Direct mail boasts an impressive average ROI of 112%, outdoing email, social media, and even paid search advertising. Apart from the impressive ROI, there are several different ways to reduce cost when printing, including material type, print quantity, and distribution method. We can help navigate cost effectiveness in your print projects and provide insight into the production process.
Myth 5: Print Marketing Lacks the Personal Touch
In an era where personalization reigns supreme, print marketing isn't left behind. Your data bank is a goldmine for crafting content that resonates deeply with your audience. You can use demographic data like age, location, and previous purchasing habits to create a personalized print ad for your customers. This will make the recipient feel more connected to your brand and more likely to purchase. Keeping clean, targeted mailing lists ensure your print materials land in the hands of those most likely to respond, increasing your ROI by not including uninterested individuals.
Now that these myths are busted, are you ready to embrace the power of print for your business? Contact us today and let’s unleash the potential of your next print project.
