Hybrid Signage: Print and Digital Working Together

Blending digital signage with traditional print is more than just innovative, it’s strategic. A hybrid retail strategy that connects print and digital seamlessly allows for flexibility, maximizing your reach and ROI, and strengthening your overall brand impact.

Real-Time Control

While traditional print can give you a consistent brand presence with both evergreen and short-term signage, digital signage can introduce even more flexibility into your content. Content can be managed remotely for multiple locations from one central hub, which is perfect for retail chains or franchises. Campaigns can be changed in real time to account for sales trends or seasonal events, without the added cost and waiting time of reprints.

From one location you can control:

• Time-specific messaging
• Target customers by their location or demographic
• Campaign launches and pauses
• Brand consistency across all your locations

Target Your Preferred Audience

One of the best ways to use this hybrid approach is using printed signage to capture the attention of a broader audience, while digital displays help you zero in on a more specific audience with relevant messaging.

This can look like:

• Dayparted QSR menus
• Localized promotions in specific regions
• Syncing messaging with loyalty programs
• Adding motion and interactivity at events or pop-up shops

Spend Smartly for ROI

Commercial grade digital signage does have a higher upfront cost, but they are built to last and can be reused across many campaigns and seasons as your marketing campaigns evolve.

Hybrid Signage in Action

Here are some ways to combine print and signage that strengthen your brand impact:

• Retail: Use window graphics to draw in a broad range of shoppers, then add in product or promotion-specific messaging throughout the store with our rolling A-frame displays.
• QSR: Wall murals tell your story, while digital menu boards update in real-time to showcase time-based specials or order status.
• Events & Trade Shows: Pair branded backdrops or step and repeat walls with digital displays showing testimonials, demos, or interactive marketing.
• Point-of-Sale: Add a rolling A-frame near printed signage to cross-sell products, seasonal offers, or loyalty rewards.
• Outdoor/Drive-Thru: Weatherproof digital signage complements traditional banners for more dynamic, durable wayfinding and promotions.

Explore Our Digital Signage Solutions

C2 Imaging offers integrated signage solutions tailored to your space, whether you're in retail, QSR, or managing a large-scale event.

Our technology includes:

• Rolling A-frame displays
• Digital TVs and video walls
• Menu boards for QSR

Together, hybrid signage tells a complete and compelling brand story across all your customer touchpoints. Contact us to get the best of both worlds with print and digital.