5 Reasons to Break the Rules with Your Marketing

Rules are meant to be broken. When it comes to marketing your business, we strongly urge you to reconsider the status quo. Here's why:

1. Rules generally don't spark innovation because they are designed to protect the "status quo." 
2. Rules eventually evolve. Why wait for someone else to set the stage for change?
3. Just because something has been done a certain way for a length of time doesn't mean it is still the best way to do it. 
4. Disobeying a rule just means your choosing to take a risk and deal with the consequences (good or bad).
5. Rules are based on what is known and therefore can inhibit what’s possible. If a rule is outdated and possibilities have changed, then the rule must be broken.

In short: Think outside the box. Take action and evolve.

Some of the best marketing campaigns were successful because they did something that wasn't common. 

When you're planning your next campaign, ask yourself: What are my competitors doing? Is there a way to market my product or service that isn't typically done? 

Some people say, “Let’s not reinvent the wheel” But at C2, we DO reinvent the wheel because WE CAN. 

Check out our print marketing solutions and contact us to see how we can help with your next project. 

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