Top Marketing Content Trends for the Financial Industry
We care about your message. Our goal is to share it using the right mediums and to do so with the same passion as if we were a part of your team. As an extension of your team, we wanted to share the top 3 marketing content trends for the financial industry in 2019.
1. Showing Empathy
“Empathy is the counterintuitive secret to success in content marketing,” says Michael Brenner in The Financial Brand. He suggests redefining marketing’s role so it is more about caring for people rather than babbling on your organization." Show that you care about your buyers as people first, then customers.
2. Lifestyle Images
Your audience is human, and they want to see real-life events and milestones that are relevant to them. We are all working towards a common goal in life, to be happy. Use lifestyle images that are goal oriented and depict life's journey to happiness through the use of your services.
3. Focus on the Audience
To display empathy with your customers, we first need to learn about your audience. Who are they? What are their wants and what are their needs? After in-depth research is complete, how do you portray empathy? The B2B Content Marketing Benchmarks mentions that "Well-researched personas can help teams create successful content; however, too few content marketers are talking with customers to understand their needs (42%)." Realize the importance of talking to your customers, understanding their needs and create personas that they can relate to.
Our specialized services, top quality, and speed-to-market set us apart from other printers supporting the financial industry. We excel at the following:
- Strategic Design
- IT Services + Digital Asset Manager
- Store Profiling
- Online Store Fronts
- Kitting & Fulfillment
- Nationwide Installs
We offer products that support every aspect of your business, becoming your true partner in all avenues, such as:
- Direct Mail
- Counter Cards
- Ceiling Danglers
- Posters & Clings
- Counter Mats
- Wall Murals
- Window Murals
- Banner Stands
- Annual Meetings & Conferences
- Fleet Wraps
- ATM Wraps
- Banners & Flags
Contact us to learn more about our print marketing services and how we can help your business.