In today’s world, building a successful brand requires incorporating offline marketing tactics to cut through the digital clutter. Promotional products—useful items that can be branded with your company logo—can help you stand out, attract customers, and boost brand awareness. Strategic marketing with promotional products can enhance your brand touchpoints, leaving a lasting impression on your customers and prospects.
Promotional products leave a lasting impression. In fact, 81% of consumers keep promotional products for more than a year. What’s more, 63% of consumers pass them along, giving the products a whole new audience for your advertising. This advertising longevity extends the return on your investment, making promotional products a worthwhile expenditure.
Brand recall from promotional products is impressive: 89% of consumers can recall the brand on a promotional product they received in the last 2 years. And with brand recall comes a favorable impression, according to 82% of recipients. Whether you are a startup or a well-known brand, implementing promotional products in your marketing strategy can keep you top of mind.
Branding drinkware, apparel items, or tech gear with your logo can help you convert prospects into loyal customers. Research shows that promotional products can generate a 2.5% increase in sales when included in a direct mail campaign. Just remember to be strategic with your purchases! Providing useful items is the key to engaging prospects and ensuring that they equate your brand with value. And an impressive 85% of people who received a promotional product did business with that company.
Attracting prospects to your business is the first step, but actually building a lasting impression is the most important. Promotional items nurture your relationship with your customers by giving them a tangible reminder of your solutions. What’s more, 48% of consumers would like to receive promotional products more often. Consumers under the age of 55 prefer promotional products when asked what types of advertising they like best.
Don’t forget about your own company or brand! Engaging with your employees is made easier with a companywide gift. Nearly 60% of employees see their employer more favorably after being presented with branded gear. One idea is to use different promotional products to recognize work anniversaries. For example, a 5-year employee can receive a branded polo shirt, while a 25-year employee can receive a set of high-end, noise-canceling headphones with the company logo. Or welcome new hires with a custom branded welcome box filled with branded items like apparel, water bottles, snacks, and more.
Strategy
Incorporating promotional products into your business’ branding strategy will offer a variety of long-term benefits, from enhancing your brand’s visibility and customer retention to generating leads and gaining a competitive edge. C2 Imaging has thousands of promotional products available for customization. Ask your account manager for ideas and strategies to boost your brand!