In the Retail, Quick Service Restaurant (QSR) and Fast Casual industries, you need to change campaigns frequently and seamlessly. At C2 Imaging, we know what it takes to roll out a multifaceted promotional campaign. Our unique internal network, nationwide production facilities, and decades of experience mean that accurate point of purchase (POP) kits deliver to each of your locations on time without question. However, we understand our commitment to excellence is fruitless without your effort in planning and kick-starting each campaign.
Here are some ideas to help you stand out from competitors and elevate your next campaign to new heights.
1. Take the chance and get wild with your marketing ideas. Add dimensional elements to the design of your standard posters, window clings, and counter cards. Shapes command attention. Consider large format 3-dimensional displays for your windows or floor space.
Your signage shouldn't be the end to the fun. Incorporate gamification and contests to spark interest. According to Neilsen, 66% of the U.S. population are considered gamers. If you can tie your brand appropriately with gamers, do it.
Don't forget to include social every step of the way. Social contests and sweepstakes are always an excellent way to grab attention. Plus, think about how consumers can use social while in the store. Watch this video for a fun idea that encourages interaction with your brand, connecting your brick-and-mortar with the digital world.
2. Take it to the streets! Boost local sales with events centered around your campaign. That means empowering your field marketing crew with the event materials to grow excitement. Roll up in style with a cleverly wrapped vehicle promoting your campaign. If your buyers are highly-targeted, consider an exclusive VIP experience. Check out this list of some incredible experiential campaign events.
3. Invest in hardware upgrades. Enhance the in-store experience with a fresh set of signage systems. There are plenty of low-cost signage décor options available through C2 Imaging. We have hardware solutions for the 'big and bold' as well as the 'simple and sleek.' Ask us how to upgrade hardware and sign systems in your locations nationwide. Modern sign systems are designed to complement your art. It is a crucial component to keeping your promotion front and center.
At C2 Imaging, we approach your POP with purpose and passion. We add value every step of the way, starting with limitless inspiration. Partner with us to make a significant impact on your next in-store promotional POP. Contact us for more inspiration and a quote today.
